- Each social media platform has different dimensions for profile and cover images. Checking your images meet the right dimensions can ensure they are fully optimised. It could just be a quick crop that makes all the difference. I find this Quick reference guide by @Hootsuite really useful.
- Consistency is really important. Make sure your profile images are the same across all social media channels. This increases your brand recognition, the more times people see your logo the more likely they will think of you when looking for a product or service.
- Make sure every link on your social media profile is working. There is nothing more frustrating and off putting then a link that is broken, especially if a customer is trying to find out more or get in touch. Make sure you check and double check all your links on all your social media profiles.
If you would like to find out more about optimising your social media profile please get in touch
