When you have a business website a great way to regularly update content on the site is to upload new blogs. However, consistently coming up with content ideas for your blog can be a struggle. Here are some suggestions for blog ideas when you feel like you have covered every available topic.
Instructional blogs
Instructional (guides and how to) type blogs that explain how to do something are a great way to improve your search engine optimisation. These types of blogs aim to answer questions that your audience are searching. There are a couple of helpful ways to identify what questions your target audience are searching online:
- Google trends which provide samples of what search requests are being made on Google.
- People also ask. When you look up a relevant search term for your business you can review a section on the results page called People also ask. This lists the most searched questions linked to your initial search. If you can then include in your blog answers to these questions this will impact positively on your local search results.
Data and industry insights
Date and industry blogs include data and industry insights which can be sourced from industry reports. However, if your business can source its own data through surveying industry experts or by researching industry statistics and creating information which is relevant and helps the industry. This will demonstrate your business role within its sector and its knowledge and expertise.
Thought leadership blogs
These types of blogs illustrate your company’s knowledge and expertise on your industry and topics relevant to your industry. These types of blogs determine your business reputation and position your brand as a trusted resource within its sector. For example, outline your mission statement, share your company values or policies on diversity and equality.
Multimedia blogs
Multimedia blogs use media such as a podcast, video or a graphics to communicate information or tell a story which can be easily shared. The media you use for your post must be original and branded so when it is shared it is clearly from your company.
Fun blogs
Fun blogs are a great way to show your business’ personality. For example, share videos or photos of a day in your business for one of your employees. Give a tour of your office or building. Share the history of your business. List a collection of resources and books that would inspire industry professionals. Establish a list of industry quotes.
Content blogs
Whilst any blog you produce is content marketing, content blogs are blogs aimed to market your company by offering your target audience a snapshot of your service, product, processes and team. Here are some suggestions:
- Share an employee focus
- Create case studies of recent project
- Invite an industry expert to be a guest blogger and share their expertise.
- Establish a series of blogs focused around your FAQS
- Share a customer interview or a review
Blogs are important
Blogs are a vital part of marketing your business and impact positively on many elements including lead generation, brand reputation and SEO. Nether less they can be time consuming when you are busy. Spending time to create good content blogs which are engaging and of value to your target audience will pay off. If you have any questions around blogs or any other marketing activity please get in touch. You can call me on 07753941231 email or complete my online form
