Though many may feel email marketing is an out of date tactic and not really relevant. It still can be an effective marketing tool. Especially, if you use email to share relevant quality information such as news, industry updates, user guides and blogs. It can be a powerful way to develop and nurture your customer relations. Possibly provide you with a competitor advantage if your rivals have chosen to stop their email marketing activity.
How to maximise email marketing
Probably the biggest obstacle especially for small businesses is creating fantastic content your audience wants to read and engage with. Once you master content writing you are almost there. Though you cannot assume that your audience will open your emails, however good your content is.
Here are some tips to improve your recipients open rate and engagement
- Ensure your emails are coming from a sender they recognise.
- Make sure your subject line is interesting and captures your audience’s attention so they want to read on
- Is your email mobile enabled? Can it be viewed on a phone?
- Does the content deliver what the subject line says?
- Does the email have a call to action (CTA)? Which is easy for the customer to follow
By following these tips will help to improve your email open rate. If you need more information please get in touch.
