- Catch attention quickly People make fast decisions about what content they want to engage with especially on mobile. You need to capture their attention in the first three seconds so you can communicate your message therefore your headline is really important.
- Design for sound off most people consume video content in mobile feed without sound, so make sure your videos communicate your message without sound. Using text overlays and captions to illustrate the main points of your video.
- Include a call to action (CTA) make sure you include a CTA all your posts so your target audience knows where to go to find out more information.
- Use Facebook frames to overlay to your images or videos on Facebook to promote your brand. People watch videos on mobile just inches from their face and often in vertical orientation rather than turning their phone to landscape. Keep this in mind when creating content.
- Test and learn: It really important to find out what visual content works well for your brand on mobile. Test regularly different types of content and format on Facebook, find out what your audience engages with most and optimise. Things changes all the time so you need to do this regularly.
Any questions do not hesitate to get in contact.
