Now you have a Google Business account you need to optimise it like your other social media accounts. A Google Business account can be a strong tool if you optimise it and here are some tips to do just that.
Complete all of your profile
Make sure you complete all the information fields on your Google Business Profile enabling customers to access key information about your business. The name, contact details, location, website, opening hours etc. You may not be aware that anyone can recommend an edit to a Google Business profile so make sure yours is updated and maintained.
Upload posts regularly
Google Business posts are like mini adverts and are an opportunity to showcase your service or products. You can enhance the post by adding photographs, including a call to action (CTA) with a link back to your website. Google Business posts will show up on Google search results, your business knowledge pad and Google Maps, making your business more visible.
Encourage customers to leave reviews
Existing and potential customers value and trusts customer’s reviews. Your Google Business profile makes it really easy for customers to leave reviews and star ratings. This will help to generate enquiries and sales. There is also an opportunity to reply to any of the reviews. Plus, a business with positive reviews will be moved up the Google search which is of course is beneficial to make your business more visible.
Download the APP
Rather than having to log on to your laptop to enhance your Google Business profile it is much easier to download the APP to your smart phone. This way you can easily add images and posts plus respond to customers reviews wherever you are in the world.
If you have questions about optimising you Google Business profile or any other marketing activity. Please get in touch
