Do you just post content for content sake?
Are you posting just to keep our blog looking active or because Google likes to see regular content? –
If so then you need to consider what this doing for your brand and reputation. Then make sure every piece of content you post online has an objective or goal that feeds into your content strategy and your business goals.
For example:
Brand awareness: By creating content that your target audience finds interesting, useful and valuable gives your brand voice. Plus builds a reputation as an expert or thought leader in your field or industry.
Drive traffic to your website and encourage engagement: To do this you need a captivating headline. It’s the first impression your reader has and without this the headline maybe the only thing they read and the rest of your copy may well not exist.
Increasing leads and sales- Quality content is more effective. Think about the 80%-20% rule. 80% educating your audience and 20% selling to them. The hard sell of a product or service can really put people off. However, sharing valuable knowledge that benefits your target audience will develop their relationship with your brand and move them towards being a customer.
Search Engine Optimisation (SEO) Good SEO will help you to get your business website to the top of the google search which means your business website is seen by more potential customers plus encourage existing customers to return and buy more. However, there are combination of activities that will support you to improve your search engine ranking:
- Research and choose the right keywords
- Include metadata descriptions
- Content calendar- plan your content ahead
- Make sure you do not duplicate content and make it clear and simple
- Develop a backlink strategy, sites linking to your site is an effective ranking factor
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