Do you use Facebook to promote your business or have you considered using? Facebook and other social media platforms are an effective way to increase awareness of your brand, attract new customers, grow your customer base and build customer relationships. Focusing on Facebook under it is new brand Meta, it has some helpful tools to find new clients and grow your business. Ideally you want to make it as simple as possible for your customers and potential customers to get in contact with your business. Whether is via a message, call or a call to action which takes them to your contact form on your website.
Include an action button
If you are just starting to use Facebook for your business the first step is to establish a Facebook Business page. Refer to a previous blog here for 7 easy steps to do this. Once the page is set up then you can add an action button so your customers can contact you directly or know what to do next. To do this go on to your Facebook page click on the add a button under your profile cover image. An edit action button screen should pop up with a list of options such as contact us, send a message, get a quote, book now, start an order. Choose the option that you wish your customers to take. Facebook will ask you to add a telephone number or your website depending the action you wish your customer to take. Click save and your action button is complete.
Create an advert
Once your page is set up with your action button you can then look at different advertising tools to encourage leads and or sales. Each type of advert fits with a different business objective. Finalise what you are looking to achieve from the adverts and then choose the relevant advert type. All adverts can be created in Facebook business suite. If you do not have business suite you will need to set this up. Once set up you can create an advert following their steps. There will be an action options, choose the relevant advert and that fits with your objective. For more information on how to advertise on Facebook see my blog.
Lead adverts
Leads adverts come in the format of a contact form and allow you to request information from interested customers. You can use the contact form to collect information from customers who are interested in your products or services.
Call adverts
Adding a call us button with your telephone is a simple way to communicate with new and potential customers directly. Whether you want them to order or just call for more information using a call type advert will encourage customers and potential customers to call your business.
Message to connect adverts
These adverts are ideal for connecting with potential customers interested in your products or servicing. Add send a message button in your advert also includes some automated questions and answers flows in Facebook messenger. This provides the option to qualify your customers.
Conclusion
Facebook and its advertising options are a low-cost effective way to generate leads and potential sales for a small business. If you have any questions or would like any support with Facebook advertising or any other marketing please get in touch. You can email me, call 07753941231 or complete my online contact form.
