Organise your marketing
If you split your marketing into daily, weekly, monthly and quarterly tasks. You’ll find it much easier to manage your marketing activities, and understand what activities are more effective than others. This will help you to plan future activities and allocate budget more effectively. Check out my marketing check list to help you organise your business’s marketing activity. I appreciate not all will be relevant however you can adapt this list as you feel suitable.
Daily tasks
- At the start of the day for 15mins interact on social media
- At the end of the day for 15mins interact on social media
- Monitor your ads online
- Share relevant post in groups – share in a different group each day
- Add any new subscribers to your email list. i.e.: from Facebook group, networking events, other events etc.
Weekly tasks
- Write down marketing priorities this week
- Schedule Social media posts for the week
- Send email to customers or leads alternate each week
- Facebook/Instagram Live
- Post your blog on social media
- Check monthly sales target – how am I achieving that this week
- Spend 90mins-120mins doing marketing to push business forward i.e.: Product launch, Event promotions, Landing page, Press release, Facebook Ad, Canva etc.
Monthly tasks
- Identify your marketing priorities for the month
- Plan social media for the month
- Plan blogs and write for the month
- Review Marketing for last month – what worked/what didn’t/what to improve Breakdown by week Plan content for newsletter(s)
- Publish a LinkedIn article
Quarterly tasks
- Goals for this quarter
- Evaluate last quarters marketing
- Plan out next quarter and prioritise
- Review target audiences
- Analyse competitors
- Schedule time in diary to complete marketing (Breakdown into months).
Annual Tasks
Some of the quarterly tasks will be performed annually too.
- Evaluate last year’s plan- what worked, what did not
- Scrutinize budgets
- Review ROI
- Develop objectives for next year
- Complete/review SWOT analysis from plan – what content is required
- Review target audiences
- Analysis Competitors
- Agree budget for next year
- Write next year’s plan
I hope you find this useful and if you have any questions or need any marketing support, please get in touch for a no obligation chat. Either call 07753941231, email or complete my online form.
