Networking is a great way to market your services and products.
There are several ways to network: online, dedicated networking groups, exhibitions or a conferences. Here are some best practices and tips to help you make the most out of your networking opportunities:
- Be prepared: always have plenty of business cards with you ready to distribute. Have a pen and paper to take notes or write details down. If you are presenting or have a minute slot make you prepare what you are going to say.
- Dress to impress. Networking for business is professional. Always dress smart. Wear your name badge.
- Stand out from the crowd. Say something or ask a question that people will remember. This does not mean be outrageous just confident and knowledgeable.
- Be Specific. Make sure people know what type of business you are looking for so they can help you
- Do not rush off. Often business is done after the formal meeting
- Have 1-2-1’s. Get to know all the group members, make sure you meet them outside of the meeting and get an understanding of their business.
- Follow up: If you refer someone or someone refers you. Make sure you say thank you and follow up the outcome.
Networking is ideal for small businesses to develop relationships in related fields and expand their business. Hope these tips help you to maximise your networking.
If you need any advice on networking or any other marketing activities please get in touch
