Quality content is important for both your social media marketing and for your website. It demonstrates your expertise and knowledge and it increases your online visibility. As well your organic search results for your website. Search engines favour website’s that offer quality content that is refreshed regularly and answers relevant search questions. This will mean it will be seen positively by search engines. For this blog we are focusing on content for your social media
Develop a content strategy
So, if you want your social media posts to generate engagement and perform well organically then you need to spend time on your content. The starting point is your content strategy and this can be created few steps.
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Understand your target audience
What are their demographics for example, age, location, gender? What are their interests? Are they on different-media channels? Does your audience have social media channels they prefer over the others? Most of the platforms have analytics tools which will provide insights for this.
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Identify your social media goals
Make sure these are in line with your business objectives. Be realistic you cannot expect to generate lots of sales initially from your social media activity. So, you may wish to start with objectives around brand awareness, growing audience and building relationships.
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Familiarise yourself with your competition
What platforms are they on? What content are they posting? Are your audience engaging with it? Are there any gaps or opportunities for your business? You can find out what your competition are doing by using social listening. Search on their name and relevant keywords and see what people are saying.
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Audit
If you are already using social media to market your business review your current activity. What works for your business and what does not? Who is engaging with you and how does your social media activity compare with your competition?
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Establish accounts for social media channels
Even if you do not want to use them yet. Establish an account so no one else can claim it for you. Focus on the platforms that your audience are on and optimise these profiles.
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Create a social media content calendar
As well as having great content you need plan when you will share your content to maximise its effectiveness. Identify the best times for each platform and schedule them in the calendar. Include time to interact with your audience.
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Try to be creative
Look at your favourite brands on social media what are they doing? Maybe check out winners of social media awards as these brands will be doing innovative things. Find out what your target audience are talking about on line. Although you want to be original lots can be learnt from other people and then you can develop your content based on this research.
Having a social media content strategy is important if you want your business to perform well on social media and your audience to engage with your activity. I hope you find these tips useful. However, if you have any questions about this or any other marketing activity, please get in touch. call 07753941231, email or complete my online form
