If used correctly LinkedIn can empower your business and its networking activity. The most effective way to do this is to view LinkedIn as more than a job searching website. Make sure you put time and effort into creating your profile. Rather than just uploading your CV that you never update, with the same headline message and using an old profile picture. Make your LinkedIn profile interesting, something people want to read and update it when it needs it. By regularly reviewing and updating.
Get your profile right:
Having a profile that stands is the first step if you want to reach out to other companies. If you message companies or people on LinkedIn, they will review your profile. Your profile lays the foundation to how people perceive you, your company and your marketing. People typically take around 20 seconds to review your profile so make sure you keep it accurate and concise. However, your profile needs to be complete, with a suitable image and including some personal branding messages. A complete profile demonstrates you are a professional, showcases your expertise and commitment to business
Make the right corrections
Connect with people who work in your industry. Upload your address book and invite your trusted contacts to connect with you. Connect with people who work in the business you wish to target. Target people who are active on LinkedIn and who respond regularly and quickly to posts. Do not expect everyone to accept your connection request. Some will immediately, some may take a while and some never will.
Reach out to others in the correct way
To get the most out of your LinkedIn profile you need to reach out to people. Do not use a sales approach or sending your marketing material straight away. Approach them with a simple relevant message. For example, messaging a mutual contact or someone you met at a networking event. You may communicate that your businesses have similar goals or you are looking for someone in their field e.g. a digital marketer. Have a specific reason don’t just message that you found their profile on LinkedIn and thought it would be good to connect.
Use the 300 characters in the message and ensure your connection invitation professional, personal and relevant. That way they are more likely to accept.
If you have any questions or need support to maximise your LinkedIn profile or any other marketing support. Please get in touch
