A content strategy is the management of all the content you develop, create and share, whether you have written it or you are sharing someone else’s content. Your content is the part of your marketing that demonstrates your knowledge and expertise in your industry.
Here are some tips to develop your content strategy
1. Define your goal- what are you aiming to achieve from your content?
2. Understand who your target audience is. Complete a customer profile template.
3. Review your previous content and understand which content your customers engage with
4. Brainstorm your ideas for new content
5. Decide what type of content you want to create for example: blogs, articles, infographics or videos
6. Decide on which social media channels to post your content on.
7. Continuously review your content and channels to feed into future content and activity.
If you need support to create and or manage your content get in touch
