As part of the development of your business’s social media strategy you should have included metrics to enable you to track, evaluate and analysis your activity.
As you implement your strategy it’s crucial that you record the engagement and evaluate against the metrics you put in place so you know what works and was does not. Once you have this information you can analyse it and look at how you can refine your activity to improve results and maximise your budget and resources.
Analytics tools
There are many analytics tools that can help you to do this. Many of the social media platforms have their analytics and insights like Facebook for example. Plus, you can use Google analytics to understand what is driving traffic to your website and how the site is performing. In addition, there you can use tools to enable you to track and analyse across social media platforms like Buzzsumo, Brandwatch. If you are using Hootsuite or TweetDeck to schedule your posts they too have analytics for tracking and evaluating activity against your metrics. Once you know your social media strategy is working you can look how to improve further by using A/B testing. Then you can make slowly make small changes, all the time evaluating and refining.
Connect better with your audience
Whatever size your business is, even if you are a sole trader social media tools can support your business to connect better with your audience and increase brand awareness. Using automated scheduling can help to reduce the work load and to plan ahead. The key thing is to have a focused approach and not try and post on all social media platforms at once. Start with two main ones where you know your audience are and build from there.
If you have any questions around evaluating and improving your activity or any other marketing questions please get in touch
