47 percent of people who follow a brand on Twitter are more likely to visit that company’s website according to recent studies. If you are a small business looking for a social media platform to generate awareness, sales, leads, and support a customer’s service channel, then Twitter is an ideal for you. With over more than 300 million active users Twitter enables you to connect with your existing and new audiences.
Benefits of using Twitter:
Connect with your customers If you send a new Twitter follower a personal thank you message this builds trust and appreciation that a potential new customer has for your company. Plus, you can also listen to what customers are saying about your company and reply quickly. Some brands have a dedicated account for their technical support team which is constantly monitored offering customers an almost real time service level.
Competitor monitoring: Twitter is great tool for listening to what your customers are saying about your competitors positive and negative. If you monitor and analyse this data, it can provide opportunities to improve your product or service to meet customer needs and identify market gaps. This can be done manually or automatically using software such as Hootsuite or Mention.
Update your customers: Twitter works as a great tool to keep customers updated with the latest promotions or product information quickly and in real time. For example, if you are running a bank holiday sale or January deals you can Tweet your message at those key times.
Search Engine Optimisation: Tweets are indexed by Google so this means they are favourable in terms of Search Engine Optimisation which is another positive.
Find out more about how to use Twitter for business or any other marketing questions get in touch
