An effective way to make contact with new customers is by making sure your website appears when your target audience searches online for answers to their issues and questions. This means you will capture the online demand for your products and services.
Search Engine Optimisation (SEO)
This can be achieved through search engine optimisation (SEO) This is a term used a lot around websites. It can be a complex activity especially the technical onsite SEO which would usually be undertaken by an SEO specialist. However, there are some simple steps you can take to help optimise your website to improve the rank of your results when potential customers search terms that are related to your industry.
Almost 90% of internet searches are through Google, this is an automated process. Google’s spiders crawl, classify and rank all internet content against a large number of metrics. Then when someone searches the internet for something Google analyses the web content by two factors. Firstly, the relevancy between the search and the content on page and reviews the content by keywords and topic. Another factor is authority and this is determined by a website’s popularity on the internet. Google presumes that the more popular the webpage the more value it is to visitors. The term used to improve the relevance of the content on your website so it appeals to your target audience is On Page SEO.
How do you know if a website has authority?
The way to determine whether a website has authority, in other words is popular, on the internet is if other websites link to it. For example, if your website that has 5 other quality websites linking it will be seen as more popular than a website with none or 2 other websites linking to it. Activities to improve the authority of your website is called off-page SEO. The building of backlinks from other websites to yours is one example of off-page SEO. However please ensure any website that links to your website is credible.
Tips to improve your website content
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Make sure it is relevant
Relevant content is vital for your website. Ensure that the words your audience use to search to find your product or service are included on your website. Be aware do not overdo it. Google regards including adding lots of keywords unnecessarily (keyword stuffing) negatively so there is a fine balance here. Make sure you update your content regularly so it is fresh and maintains its relevance.
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Easy to read.
Do not overcomplicate the words you use. Write the content in away that your target audience can understand. Remember they may not have the same technical knowledge as you do. Do not use images as headline or titles. Ensure that your page meta descriptions and photos and videos tag descriptions are relevant and accurate.
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Do not try to deceive Google
Do not try to add hidden pages to your website with keywords or links aiming for them to be seen by Google’s spiders only. This will not work and Google and other search engines will penalise your site for it.
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A well-built website
Google and other search engines like websites that are easy to navigate. Ensure your webpages on your site are logically named and keep auto-playing videos and pop ups to the minimum. Ensure the content is spelt right, grammatically correct and there are no broken links
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Optimise for mobile
Nowadays, more and more people are choosing to search on their mobile phone rather than a desktop or laptop computer. Therefore, it is essential that your website is mobile friendly as mobile friendly sites will be rewarded over ones that are not.
In conclusion
Both on page and off page SEO activity can be complex and as Google changes regularly you need to keep update with those changes. Although there are some off page activities you can do yourself, we would recommend that you engage a SEO specialist for on page activities. For more information around websites, SEO or any other marketing activity. Please get in touch for a no obligation chat, either call 07753941231, email or complete my online form.
