Do you use social media to promote your business? Do you struggle to gain your audience’s attention?
It is estimated that there are 57.60 million social media users in the UK as of January 2022* Therefore social media platforms provide the opportunity to display your business in front of massive audience. So, how do you get seen and stand out on news feeds when you’re competing with your audience’s family and friends plus hundreds of cute animals’ photos and thought-provoking affirmations. Check out these tips to help you create more engaging social media content.
Get creative
Make sure all your posts have an image or a video, steer away from long text only posts. Make sure the photos you post speak to audience this will help to gain likes and comments. Try not to use stock photos where possible take your own photos. If budget allows use a professional photographer but if not take your own quality photos using a smart phone with a high specification camera.
Share your customer reviews and testimonial
If people are looking to buy a new product or invest in a service, they are more likely to trust a reviews from customers then a sales person spurting their sales spiel on your product. In fact, recent research found that only 3% buyers would trust a sales person over genuine customer reviews or testimonials. The majority of people will research online to find customers reviews to find out the real truth of your product or service before making a purchase. Remember the reviews, testimonial and recommendations from your customers are the one of the most powerful marketing tools available to your business.
Competitions, quizzes & riddles.
A good way to create enegament and increase your audience is to set up competitions. For example, suggesting people like, comment, share or tag a friend to gain entry into your competition where they could win a prize is a great way of encouraging engagement. Each social media platform has its own rules so make sure you know the rules before you start your competition.
Quizzes and riddles are an effective way to draw people in and interact. Such as take this quiz to find out what animal you are or solve this riddle. People love to complete these and to share they results with their followers which increases your reach.
Stories and reels are a must
Instagram and Facebook both have the facility to create stories and reels and something your business should be doing. 62% of respondents that were surveyed said they were more interested in a product or brand after reviewing their stories** Accompany your story or reel with the latest trending music.
Include hashtags
Hashtags help to put your post in front of a wider audience. However, your need to be aware that different hashtags perform differently on different platforms. What works well on Twitter might not be so effective on Facebook.
Include social media buttons on your e-newsletters
Email newsletters and social media posts can work well together. Including your social media buttons on your newsletter will encourage the reader to view your content on the platforms they use regularly. So, make sure your social media buttons stand out.
Hopefully these tips will help if you’re looking to use social media to promote your business or want to increase your social media engagement. If you have any questions or would like any social media marketing support please get in touch. You can either call me on 07753941231, email or complete my online form
Sources
* Datareportal digital 2022 The United Kingdom
https://datareportal.com/reports/digital-2022-united-ingdom#:~:text=Social%20media%20statistics%20for%20the,United%20Kingdom%20in%20January%202022. Accessed 30.7.22
** Instagram https://business.instagram.com/blog/how-to-plan-for-holidays-on-instagram/ Accessed 30.7.22
