Whilst you may be focused on building your business and customer base, it also important to nurture the relation with your existing customers. Email marketing such as newsletters and e-bulletins are a simple effective tool to keep in touch with your existing clients. Your email activity can help to build loyalty by making your existing customers feel special. Such as, running newsletter exclusive promotions and discounts, customers birthday or other anniversary emails. E-newsletters can also increase brand awareness and drive traffic to your website for new products launches. Also, they can be used to send friendly subscription reminders and increase sales for a limited period discount. For example, a 24-hour sale
Email campaigns
An email marketing campaign is a coordinated approach to send a specific message to a database of contacts over a period of time. It is beneficial to use dynamic content which will appeal to your audience. All campaigns you should include a clear call to action CTA, usually in the form of a button. This way the reader knows what to do next. There should always be an objective for your campaign, for example, new product launch. You will need to set up evaluation metrics so you can monitor the success of the campaign. How emails were opened, how many people completed the call to action and how many took up the offer.
Collecting email subscribers
There are several ways to collect email subscribers both digitally and face to face. In order to collect new subscribers digitally, you need to ensure your blog, landing page social media posts and even your paid campaigns are driving potential subscribers to your landing page. This page needs to be optimised to collect lead information. There are many easy to use and often free email software packages such as Mail Chimp and HubSpot. Through these you can design your emails, manage your contact list and use their analytics to track responses and evaluate campaigns.
Benefits of email marketing
An email marketing campaign is quick to create and send, sometimes in a matter of minutes. Email marketing is relatively cheap compared to some other marketing activities. It is an excellent method to build strong relationships with individuals on you customer base. Be aware though we all receive lots of emails so your email could be ignored. Also, if you send too many emails or ones without relevant content, you run the risk of your customer unsubscribing. Make sure you make your content applicable and of value to your audience and your subject line works well as a hook.
If you have any questions about email marketing on any other marketing activity please get in touch. Please get in touch for a no obligation chat. Either call 07753941231, email or complete my online form.
