Email marketing is still used by many organisations to market their business and if used correctly can be a low cost very effective promotional tool. It is targeted and messages can be tailored to suit your target audience or a particular segment. These tips below will help you to get the most out of your email campaigns:
Expand the reach of your email campaigns:
If you have a small database of subscribed contacts however relevant and engaging the content of your email is it is likely you will find it hard to meet the objectives of your campaign. Even if you have a good conversation rate it is just because there are not enough contacts. To increase the results and the profitability of your email campaigns you need to send your emails to more people. To do this you need to include more contacts on database. An excellent way to do this is to encourage contacts through networking groups to sign up for your email campaigns, include a sign-up option on your newsletter, recommend to enquirers and existing customers to sign up to ensure they receive the latest news and promotions.
In addition, to increasing subscribers, if you can segment your database to ensure your customers are receiving relevant messages. This means they feel like they are being treated as individual instead of a number on a list. This will also improve your success rates. Like any marketing activity if you increase the quantity, you will achieve better economies of scale and in turn maximise your profitably. This is the same for email marketing so if you increase the number of contacts on your email database you will reach more people and this will help to increase your profits.
Text messages and emails
Text marketing is becoming a more and more appealing way to market a business and interact with your customer database. Text marketing can be very successful with good conversion rates as you are communicating directly with your audience via their smart phone. However, you need to ensure you have the correct strategy and you do not send too many texts and emails messages which could potentially irritate and put customers off. Also, you don’t want your text message and emails messages to compete with each other. To get the most from both channels you need to monitor the response rates and their performance by campaign and customer so you get the correct balance.
Customise your messages
The final tip is to customise the messages you are sending out. To ensure your email and text marketing are profitable you need to have the right message at the right time and include value in your proposition. Today’s consumers and businesses expect to be contacted at a time that suits them. So, using a shot gun approach of sending everything to everyone is just not effective anymore, it will frustrate your customers and could turn them off. Understand your customer, their buying journey and the touch points during the journey to communicate with them at the rights points, will help improve the success of your communications.
If you are considering an email or text marketing campaign and have any questions or would like some support with it or any marketing activities please get in touch. Please call 07753941231, email or complete my online form and I will be happy to have a no obligation chat.
