Although the general train of thought is that social media does not directly impact your website’s organic search (SEO) results, there are some ways that social media activity can benefit it. Although a share on Facebook will not be considered as valuable by Google as a back link from an authority website. Social media does still influence in less direct ways
Benefits of social media activity on SEO
These include:
- Raising your brand awareness
- Enhancing brand reputation
- Strengthening your brand’s authority and expertise
- Increasing online visibility and organic traffic
- Extending the lifespan of your post.
Therefore, there are some social media activities that will benefit your SEO
Develop your brand’s awareness and positive mentions
It is generally felt that people trust and value people’s endorsements and views rather than a brand. Whilst brand mentions will have a positive impact when people are considering your website, this is not part of the Google algorithm. However, it’s understood in the marketing arena that that these mentions are a representative of what is important to Google. Therefore, social media marketing can play an important part of how people perceive your brand. Research has found that companies who have a regular social media presence and respond to their audience engagement see an increase in customer satisfaction. Google monitors your online engagement, what people say about your company and reviews and this has an impact on your website’s ranking.
Tips: Encourage positive mentions on your social media and use your social media channels to develop your brand advocates.
Create brand advocates & organic influencers
It is becoming harder to reach your target audience organically via your social media activity. However, there are some activities which can help build relationships with your audience and improve your reach.
Brand advocates
Cultivate your social media followers who are loyal to your company and promote your brand by developing the relationship with them. Encourage them to become your brand advocates
Organic industry influencers
There will be unpaid influencers who have built trust and expertise within your industry. These influencers are valuable to your business. Develop a relationship, share your knowledge and expertise. Engage with them, aiming for them to endorse your brand to their audience.
Demonstrate your authority
This can be done through consistently creating and sharing quality content. By doing this you will build an image as an expert in your industry and your target audience will trust and value the information you share. This will eventually build their trust in your brand.
Improving your organic search results is not an easy task and requires persistency and consistency. Social media, content marketing and SEO are closely associated and impact each other and how Google values your website which will impact on your search results.
If you have any questions around social media marketing or organic search or any other marketing activities. Please get in touch for a no obligation chat. Either call 07753941231, email or complete my online form.
