It’s vital that you manage your online brand reputation and the majority of this will be down to your social media management. For example, you should always respond quickly to followers’ comments on your social media channels, whether they are positive or negative. By doing this it will build your brand reputation as caring, responsive and it will help to develop your online brand reputation.
Improves your Search Engine Optimisation (SEO)
You should also respond to online reviews for your business such as Google reviews. The more online reviews your business has it will have a positive impact on your SEO. Obviously positive reviews are more beneficial. However, having bad reviews does not necessarily have to negative impact your online reputation. Provided that you respond in an apologetic and constructive manner and look to find a suitable resolution. By doing this other people will see you have responded rather than ignoring the review and are working to address the problem. Most people understand that you cannot please all the people all the time.
Online brand reputation management.
There are several steps you can take to manage your online reputation. Here are some of the most important ones. If you are not doing these for your business then you should start straight away.
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Ensure you complete all your online profiles:
Complete all the fields in your business online profiles including the bio and any images. Plus, it is essential that you link back to your website from all your social media profiles and online listings.
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Have a consistent style and tone across all online channels.
This includes elements such brand colours, images and all your contact detail, including your website.
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Publish quality valuable content on a regular basis
By this I mean ensure that any content your business posts provides some value and or benefit to your target audience. For example, if could entertaining, interesting facts or providing a solution to a problem. Everyone has a responsibility to what they post online so avoid negative content.
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Always proof read before you post
Sense check, read and double check any content. Amend grammar, spelling and typos before post.
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Engage with other online
As well as posting your own content it is very important to be active online and to engage with other businesses or people’s content in a positive way. Commenting, liking and re sharing other posts will help build a good reputation online.
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Establish and claim your Google My Business profile
A Google My Business profile is free and crucial for your search results and shows your location on Google Maps. There is an opportunity on a Google Business Profile for customers to leave reviews. These reviews as mentioned have a positive impact on your website’s SEO. Contact your customer advocates for reviews and include a call to action to leave a review in your email communications. Always respond to Google reviews whether they are positive and negative.
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Secure your brand name across all social media channels.
Your business should have a profile that reflects your business name across all channels. Even if you do not wish to manage a particular channel at the moment so you don’t lose it if another company or a competitor secures it. Just like you would relevant website domain names. You may not wish to be active on every social media channel at the moment. However, if want to use in the future you know that relevant profile belongs to your business.
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Think before you respond to customer comments.
Always take time to think before you respond to an online comment from a customer, potential customer or another user. As once something is posted you cannot take it back. Even if you feel emotional or angry about a situation do not shoot from the hip. Gather your thoughts and prepare a response in a calm and professional manner. It is also beneficial to let someone else check before you upload any the comments. Finally, the customer or another user is always right and even if you disagree, reply in a respectful manor and try to research amicable solution.
I hope you find these steps helpful to manage your businesses’ online brand reputation. If you any questions about reputation or any other marketing activities. Please get in touch for a no obligation chat. Either call 07753941231, email or complete my online form.
