As we start the new year everyone is aware of the cost-of-living crisis and how customers are increasingly more selective about the products and the services they buy. What are the key things businesses need to be aware of for their marketing activity in 2023
Website analytics
What is your marketing strategy based on for 2023? Often business develop their strategies based on previous data and assumptions. However, marketing strategies have evolved, third party research is less relevant and analysis of your business data much more important. To increase the chances of success your business needs to understand where your enquiries and leads are generated from. This requires sourcing & analysing data from your business’s analytics tools such as Google analytics or professional data analytics companies who can provide a comprehensive data dashboard. So, pay attention to your website analytics to help your business generate leads, enquiries and ultimately sales.
Social media changes
It is predicated that social media will see major changes in 2023 and brands need to be aware of these. So, they continue to use the social media effectively and maintain their presence across the platforms relevant to their target audience. TikTok has already become huge in the social media arena and this trend will continue in 2023. TikTok reported that by the end 2022 it had 1.8 billion users. These are not just consumers but businesses too. TikTok is concentrating its focus on its business users and improving its tools, targeting and advertising opportunities for 2023.
Humanize your brand
The most successful websites, social media campaigns and adverts do not use the hard sell approach. People can see through hard sell tactics, the hype and just do not buy into it anymore. If your marketing strategy includes combining branding with story telling these will engage with your target audience much better. Story telling demonstrates the people behind the brand, humanising it and helps to build relationships with customers. Getting your stories right can distinguish you from your competitors.
Own your target audience data
As a business it’s important to be responsible for collecting the research and data from their audience. Using external companies can mean less control over what is collected and also may not be as relevant as you would like. The best way to do this is through surveys online which gives you insight into what is important to your audience and if they are satisfied with your products and services. A chat bot is another good way to collect audience data. These tools provide valuable insight into your audience and can be feed into your marketing plans and activities.
Just a few of the key marketing points to watch out in 2023. If you have any questions about these or any other marketing activities please get in touch. Either call 07753941231, email or complete my online form.
Sources
Digital Marketing Institute What are the top Digital Marketing Trends for 2023 https://digitalmarketinginstitute.com/blog/what-are-the-top-digital-marketing-trends-for-2023
Forbes 3 ways to improve your marketing strategy for 2023 https://www.forbes.com/sites/johnhall/2022/11/20/3-ways-to-improve-your-marketing-strategy-for-2023/?sh=6cd1f7d66367
