Understanding everything about audience; which social media platforms they are on, what content they like, comment on and share is essential for you to create quality social media content. Quality content will engage more with your customers and progress them along the journey from a social media follower to an actual customer.
Create an audience persona– this is a fictional person who represents your target audience so you can think of them as a real person. Giving you a clear vision of what they like, how they behaviour and what content they engage with will identify which content you need to offer them. There are lots of templates on line to help you to do this, plus you can access a lot of information on social analytics like location, age, behaviours and interests. By using this information, you can create your audience persona, clarify your strategy and focus your social posts. Check out Facebook insight for business, Linked In for business and Twitter for business where there is lots of information. Alternatively get in touch.
