Research your competition
By undertaking a competitive analysis, this provides an understanding of what your competitors are doing successfully and what they are not doing so well at. It will give you an overview of your industry and as your competitors are likely to be posting on social media you can learn from their activity and understand what your target audience is likely, sharing and commenting on. This will help you to build that all important quality content.
Through your analysis you will identify opportunities including the social media platforms which your competitors are under-utilising. The best way to do this is through social listening using a social media management system, there are several available online. They provide options to track your competitors, key words or even particular posts and content. Plus understanding which topics generate the most audience engagement. Analysing your competitors helps you to build your strategy and identify evaluation metrics to keep your business on track.
If you want to know more get in touch sam@samgroeber.co.uk or sign up for my newsletter www.samgroeber.co.uk
