To achieve more engagement from your business’s social media posts you need to ensure your content has value. So, what type of social media content do people love, like, share and follow? In other words what types of content offer value to your audience? Here are some examples:
Interactive content
Static text read only social media content has moved on and more businesses are developing content that their audience can engage with. You are likely to have engaged with interactive content, maybe as a quiz, poll or even game. Interactive content is valuable for many reasons: it increases engagement, reduces bounce rate and makes your content more memorable. If your business can post interactive content you are likely to notice your engagement increase.
Info-graphics
Everyone prefers to look at an interesting picture rather than reading plain text . A combination of word and visually images appeals to our brains as they don’t to need to work so hard to digest it. Info-graphics tell a story in a simple way and people actually remember 80% of what they see compared to if they read it. So, if your posting info-graphics your audience will remember more about your post.
Content with images
Content with images are more shareable and get more clicks. Recent research has found that tweets with images get 18% more clicks than those without. Facebook posts with images also get higher levels of engagement than those without. Images give your brand a personality and can strengthen your message. Images can break up the text within your post making it easier for the reader to scan.
List and how posts
Another very shareable type of content are list posts, people really like sharing a list. List posts focus on a subject, give a certain number of points and a conclusion and how posts are similar though provide more detail. By identifying a problem with the solution and giving a step by step explanation on how to get achieve the solution. Both types are valuable information to the reader in a simple to read format and achieve high engagement rates. See HubSpot’s article on what type of content performs best on social media here.
Conclusion
Once you understand the different types of content, before you post for your business you need to be clear on what your audience wants to read. You can do this through social listening, testing different content with your audience and analysing what they engage with the most.
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